Learn how to use key journalistic terms — and why no one is really sure what they mean.
A promise reporters make to write about you when you ask them to. Until everything goes to shit...
You, too, can be part of a story you're not really part of.
Someone needs a hug.
It has something for everyone, and it's smart. It's also laugh-out-loud funny... It's indispensable for startup founders, and they'll love it. Bloggers and reporters will cry over how perfectly it describes their frustrating lives. And PR people will groan and say it's all nonsense.
Absolutely a must-read. If you're a startup founder trying to figure out the press landscape, Jason's book is mandatory reading. Also, poetic, funny.
Jason Kincaid was a writer for TechCrunch for four years, where he wrote over three thousand articles, met with countless entrepreneurs, co-created and hosted the shows TC Cribs and OMG/JK, and interviewed key figures including Facebook CEO Mark Zuckerberg, Dropbox CEO Drew Houston, Google VP (and now Yahoo CEO) Marissa Mayer, Senator Al Franken, and many others.
Since leaving TechCrunch he has consulted for firms across Silicon Valley, emceed the Startup Battlefield at TechCrunch’s Disrupt conference, and recently appeared as himself on the hit Emmy-nominated HBO show Silicon Valley — which makes this sentence fittingly repetitive.
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